Legends explores how interactive narratives and experiences can help restore pride in traditional eating, and promote healthy food choices in the Pacific region. It is delivered through a partnership with the Australian Department of Foreign Affairs and Trade’s innovationXchange, and the LAUNCH Food platform.
Two innovative pilot programs, Our Special Island and Beyond the Stars, have been developed for implementation in selected primary schools in Tonga and Fiji.
HOW DID LEGENDS BEGIN?
A ‘Virtual Reality/Augmented Reality (VR/AR) Hack’ was held at DFAT’s innovationXchange in October 2016. The Hack brought together over 40 food and nutrition experts, VR and AR practitioners, and marketers to discuss how new storytelling technologies could be leveraged to address food and nutrition challenges around the world.
Building on ideas that emerged from the Hack, a global call for submissions was made in November 2016. It called for interactive education and storytelling technologies to address the issues of malnutrition and non-communicable diseases in the Pacific.
From these submissions, the two Legends innovators were selected.
Cheap, imported, nutrition-poor foods, including instant noodles and sugary drinks are replacing traditional diets in the Pacific, and are linked to the devastating levels of diabetes, hypertension, and heart disease present in the regional population.
Where once traditional diets mainly consisted of healthy and fresh foods, a mindset of ‘imported food being better’ has drastically reduced them from today’s diets.
Non-communicable diseases (NCDs) now account for approximately 70% of all deaths in the Pacific.
WHY INTERACTIVE TECHNOLOGY?
Interactive, immersive storytelling technologies - such as 360° video, virtual reality, augmented reality and gamification - are increasingly being recognised for their ability to teach, as well as entertain.
Through their ability to create immersive experiences, these technologies have the power to educate and impact the way people think and behave around issues facing their communities. Interactive technology provides an opportunity to combine stories and education in a way that has never been done in the Pacific region before.